Writing & Research
Deep dives on idea validation, mental models, and startup failure modes. No growth hacks. No hype.
Coming Soon
Validation
Why Your 'Problem' Isn't a Problem
Most startup ideas fail because they solve a mild inconvenience, not a hair-on-fire problem.
Coming Soon
Research
The False Positive Trap in User Interviews
Why everyone says they 'love' your idea but nobody pulls out their credit card.
Coming Soon
Strategy
Decision Velocity vs. Accuracy
How to move fast without breaking the things that actually matter.